Stay up to date on the latest news from Bask.
While there is a plethora of articles out there about how to deal with millennial customers, the same can't quite be said for baby boomers. But the truth is, seniors still make up much of our purchasing population.
Amid all the hype surrounding the Apple Watch, Microsoft's new Surface Band, Pebble's new smartwatch – heck, the entire smartwatch/fitness band industry – one segment of the population is absent from the conversation.
I have seen the future of technology. If I hold it at arm’s length and squint, that is, I can just barely make it out.
Building strong relationships with our customers encourages them to come back to us. From a financial perspective, we know that keeping customers is far less expensive than acquiring new ones – a path that requires marketing, sales and ramp-up costs.
This February, American Heart Month and related CDC’s efforts (link is external) are helping to raise awareness about cardiovascular health. In addition to apps that drive healthier habits, technologies, including remote monitoring, are making a difference, especially among seniors who are embracing these advances, according to a new survey.
iTOK Releases Findings from Heart Health Technology Survey
Suave seniors get to grips with online dating.
Nearly 100% of senior citizens (95 percent) would use high-tech devices and/or services to monitor and manage heart health if recommended by doctors, according to a survey conducted by iTOK, “a technology advisory company that helps older adults get the most from their computers and devices.” Thirty percent of seniors surveyed already use the technology.
Online dating has changed the romantic landscape immeasurably over the past few years, but it isn't just young tech-savvy singletons getting a slice of the action.
According to a recent survey by the tech support company iTok, 66 percent of seniors who receive a technology gift (usually a phone or tablet) receive no help with the device.
Connect in seconds and transform your tech world.
866-515-4865
Member Connect